Start running influencer marketing with a proven system.
Learn exactly how to plan, launch,
and manage influencer campaigns. Step by step, no agencies, freelancers, or new hires needed.
Built on 8+ years of industry experience
First 10 participants receive a FREE 30-min consultation
You don’t need more theory.
You need a system that works.
Brands often jump into influencer marketing by sending products, negotiating on the fly, and hoping content performs. Without structure, campaigns become inconsistent, creators are overpaid, and worst of all, you waste your time and money.
This course will keep you from making costly mistakes and help you grow your business by teaching you how to run influencer marketing properly in-house.
What you will be able to do after this course
Plan your campaigns
from start to finish
Find and evaluate
the right creators for your brand
Brief influencers
clearly and professionally
Price and negotiate
collaborations with confidence
Launch and manage
campaigns without chaos
Track performance
in a way that actually makes sense
Get early access & launch details straight to your inbox
“Many brands struggle with influencer marketing because they don’t know how to execute efficiently. There are plenty of resources out there, but most of them focus on theory, not execution. And without execution, theory doesn’t lead to growth. Businesses don’t grow on theory alone. They grow when execution is done properly.”
-Fiorella Picado
Get the tools, workflows, and structure used to run influencer marketing in practice.
A complete execution system to run your first influencer campaigns in-house from start to finish
Frameworks
A clear structure to plan, launch, and manage influencer campaigns end to end.
Workflows
Real in-house processes
so you always know what to do next and in what order.
Ready-to-use resources
To avoid starting from scratch or improvising campaigns.
Execution-focused learning
So you’re not just watching lessons. You’re learning how to actually execute and launch campaigns.
Get notified when the course goes live.
This course brings together execution systems I’ve developed and refined over years of working in-house on influencer marketing for brands like
Everything taught here comes from building processes that teams could actually rely on, not from theory.
Meet Fiorella
I’ve spent the past eight years building and running influencer marketing programs from the ground up, working directly with brands, creators, and in-house teams across different markets in Europe, the UK, and North America.
During that time, I’ve seen the same challenges repeat themselves: brands wanting to use influencer marketing, but lacking structure, clarity, and confidence in how to actually run it.
I created The Influencer Marketing Starter to solve that exact problem. It brings together the frameworks, workflows, and systems I use professionally, simplified and structured so founders and small teams can apply them themselves, without relying on agencies or making costly beginner mistakes.
This course is designed to make influencer marketing feel doable, not intimidating.
Here is what people who have worked with me say about my approach to influencer marketing
Tim Bell
Head of E-commerce at Vice Golf
"Vice Golf had a handful of informal influencer deals before Fio came in and built a professional program from the ground up. Starting with the legal framework and progressing to a full-funnel strategy, she created all the foundations of what is now a key growth pillar for our business.
She sourced brand ambassadors who are still with us today, closed countless regular barter deals, and implemented the Superfiliate platform on our new Shopify site. This is now scaling like crazy along with our TikTok Shop presence. We also enriched our performance marketing content with hundreds, if not thousands, of influencer cuts - thanks to the detailed media rights deals that Fio negotiated. A true expert in her field!"
Monica Falcos
Talent Manager at Dulcedo
I have worked with Fiorella over the course of two years, while she was representing the brand sponsoring a talent I represented. She was incredible with negotiations, being thoughtful, tough but fair, balancing the brand's goals while also understand the realistic needs of the talent. We communicated almost daily on different time zones, she was extremely thorough, clear and creative with all of her communications. We also collaborated to help elevate the brand and talent simultaneously, tackling prestigious projects as a team. Personally, I work with huge global brands and agencies daily, and none compare to the level of proficiency I experienced working with Fiorella. Looking forward to working together on another project with her in the future.
Daniel Klarkowski
VP Brand Communications & Partnerships at Fabletics
Fiorella built our UK influencer program from the ground up, creating a structured and scalable strategy that significantly elevated the region’s performance. She developed the full paid program and later also brought our mircro influencer seeding campaigns under her ownership to ensure a cohesive, market-focused approach. Fiorella played a key role in discovering and nurturing ambassadors who went on to become central faces of the brand. Her work was highly cross-functional, integrating influencer content into paid social, personalized landing pages, and broader marketing initiatives. She also supported and mentored the Savage X Fenty UK team, helping them integrate seamlessly into our workflows. Her ability to combine strategic vision with strong relationships and operational clarity made a lasting contribution to our influencer organization. Besides her undoubted functional skills, Fiorella has a great personality which makes it a great joy, both for the teammates, but also cross-functional counterparts to be working with her. I would rehire Fiorella anytime, but she chose Munich.
FAQ
Your questions answered
This course is designed for founders and small teams who want to run influencer marketing themselves, especially if you’re starting from scratch or feel unsure about how to approach the channel in a structured way.
It’s also suitable for teams looking to upskill junior team members or interns who are already involved in influencer marketing but need clearer systems and guidance.
You’ll get access to a structured, step-by-step course that combines theory with execution, real-world examples, practical exercises, and the materials you need to launch and manage influencer marketing campaigns.
The course is scheduled to launch in February. By joining the waitlist, you’ll be the first to know when it’s available and receive launch-related updates.
You’ll receive an email confirmation and occasional updates leading up to the launch. No spam, just relevant information about the course and launch timing.
No. The course is completely beginner-friendly. It starts with the fundamentals and gradually builds up to execution, so you always know what to do next and why you’re doing it.
If you already have some experience but lack structure, the course will help you systemize and improve how you run campaigns.
No. This course is built specifically for brands, founders, and in-house teams running influencer marketing, not for influencers or content creators.
Interested in consultations or 1:1 coaching? Let’s talk!
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